At the Casual Connect Conference we attended a focus group, which talked about the female gamer segment. It was a discussion led by Kathy Johnson from Consort Partners.

During the introduction I was rather surprised by the fact that 150 million female players are online every month, with nearly 2/3 of those being over 35 years old. (According to the Casual Games Association)

The panel was made up of five females all above 35. They were hard core casual gamers from king.com! They would plan their day, so that they could play for hours.
The panel included both single ladies and mothers, and they were all very competitive. When several games were displayed they knew most of them, and they even had really high rankings. They loved to have the rankings, they loved to be challenged, and they loved to win.

This is a huge segment with purchasing power. This is what they want:
• Puzzle games that can challenge them
• Nice graphic
• Several levels
• Fifty-fifty on whether to play single or multiplayer. They like the challenge against themselves, but also love to beat some one else.
• They want achievements

All of this is possible with our APIs – Dear developers, take the day off from your regular job and start making cool games for this segment. If you got a great idea, well, let us know, maybe we can come up with a sponsor deal.

“Get those brain cells to run, so that you can come up with a cool game plan”.